Starbucks is the most delicious, rich and flavored coffee and the largest coffeehouse chains in the world.
This is their official missions statement:
“To inspire and nurture the human spirit–one person, one cup and one neighborhood at a time.”
With 23,043 stores worldwide, Starbucks is the #52 most valuable brand in the world.
Question: why is Starbucks market shrinking? Who are Starbucks’ competitors? [Read more…]