Business-to-Business marketing allows individuals or organizations to sell their products to other companies. But, to reach success, choosing effective B2B marketing strategies is vital, because using the wrong tactics is a waste of time and effort.
Business-to-Business marketing is different from B2C in many crucial aspects. The main difference between them is the scale B2B marketing has.
Today, a marketer’s goal is to use the most efficient b2b marketing strategies to increase awareness and sales.
While the product, service, and the industry may vary, there are still broad ideas that every industry can apply.
10 B2B Marketing Strategies for Business Improvement
Social Media is Important – While speaking about social media, it doesn’t only mean to set up social profiles and update once or twice a week.
Engaging with your customers is vital in order to succeed, because potential consumers spend most of their time online.
So, interacting and sharing relevant content that may be beneficial for your fans, will skyrocket your company.
Keep in mind, that international giants always stay try to stay active, not giving you the opportunity to forget that they exist.
Moreover, your brand must be well-presented on social media to make a professional impression.
Email Marketing – Today, lots of marketers think that email marketing is an outdated way to market your audience.
But they are wrong. Every person who has access to the internet is sure to have an email. So, potentially you have an alternative “dimension” where you can contact anyone you want.
Though, saying that I’ll include email marketing into my plan is too general.
In order to maximally use this B2B marketing strategy, applying three types of email marketing is essential.
- Send Newsletters – Customers retain very little from their first visit and they can’t fully understand the value your business carries. Consequently, keeping them on track and “feeding” with the latest news is a must. Note, that this must be oriented natural education, rather than making sales.
- Don’t Forget Special Offers – Are you celebrating something? Or just having discounts? Inform your customer, create special pages, so that none of the complicated navigation systems on your website appear.
- Share Key Information – Share your key articles and pages, offer special courses or anything you want (use your imagination), make them remember your brand, but don’t be boring and irritating.
Public Relations – The importance of public relations in B2B marketing strategies is huge because PR helps you build relationships with key individuals and companies.
PR is vital to inform the society, potential customers, and business partners.
And having such relationships, is directly connected to rise in sales.
Advertise Effectively – Choosing the right information and sharing it with the right media can make a memorable impression.
Advertising may sound as costly and an unreal method for a small business. But have no fear, effectively using grassroots marketing can save a lot of time and money.
Additionally, advertising has the potential to target several audiences at the same time and maximally influence each of them.
Business-to-Business Search Engine Optimization – SEO is a prominent part of B2B marketing strategy, since the sequence of B2B sales longer than others.
In addition, it’s beneficial to use brand names as keywords (longtails will be better because it’s easier to rank), as they’re catchy.
Content Marketing – Lately, content marketing has become very popular, but some marketers are still critical about it being productive.
Thus, more than 80% of B2B marketers are implementing content marketing in their campaigns. Clearly, because it answers the needs of customers, by getting precise replies to their questions.
Moreover, content marketing means that we publish articles on our website, as a result, it boosts Email Marketing (extra articles indicate to more email “conversations”) and Search Engine Optimization (more content means more authority).
87% of Business-to-Business customers think that content has a crucial impact on vendor selection.
PPC (Pay Per Click) Advertising – Not widely used, but certain B2B’s may find it constructive. Today, we have the ability to target exact positions, jobs, etc. Advertising on Google, Facebook, Google+, Twitter and other social media, can help us find or share anything we want.
Networking (Seminars and Workshops) – Networking is an awesome way to start, yet if you’re impatient and expect instant results, try to avoid this method, because it’s time-consuming and it’s hard to motivate people to attend your seminars/workshops. Networking is a long-term process that requires knowing the community and the market you serve.
Tradeshow Marketing – If you have attended tradeshows, the variety of atmospheres will be familiar to you. Some parts of the show seem lively, enthusiastic and talkative, but some seem to generate no interest, look nervous and bored.
The primary reason for such situations is that companies don’t organize the tradeshows properly. They either do it at the last minute or don’t do it by heart.
So, if you plan to run a tradeshow, including pre, during and post-show is a must.
In-Person Events -Implementing face-to-face meetings with customers and business partners is essential to establish your thought leadership.
Keep in mind, that creating relevant content for private gathers and conferences is crucial for making a professional impression. Don’t let the attendees feel that you’re wasting their time.