Intensive distribution is when a business ignores market segmentation and decides to supply their product to every market available.
The idea of intensive distribution is that your product can be found anywhere where a person shops, so that the product will be available for as many customers as possible.
Mostly, the intensity distribution is essential where consumers have several brands to choose.
To put it differently, if your favorite brand isn’t available, you still have the option to choose another.
Furthermore, this strategy is more useful for products like the beverage, soda, and cigarettes where distribution is a key success factor. Because, particularly, these products are available everywhere. For instance, restaurants, hotels, grocery stores and supermarkets. [Read more…] about Intensive Distribution: Definition, Strategy & Examples