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Walter White

Intensive Distribution: Definition, Strategy & Examples

By Walter White

Intensive Distribution

Intensive Distribution

Intensive distribution is when a business ignores market segmentation and decides to supply their product to every market available.

The idea of intensive distribution is that your product can be found anywhere where a person shops, so that the product will be available for as many customers as possible.

Mostly, the intensity distribution is essential where consumers have several brands to choose.

To put it differently, if your favorite brand isn’t available, you still have the option to choose another.

Furthermore, this strategy is more useful for products like the beverage, soda, and cigarettes where distribution is a key success factor. Because, particularly, these products are available everywhere. For instance, restaurants, hotels, grocery stores and supermarkets. [Read more…] about Intensive Distribution: Definition, Strategy & Examples

Internal Economies of Scale: Definition & Examples

By Walter White

Internal Economies of Scale

Internal Economies of Scale

Apart from external economies of scale that occur due to the business environment change, internal economies of scale are organization-specific. [Read more…] about Internal Economies of Scale: Definition & Examples

Marketing Communication Mix: Promote Effectively

By Walter White

Marketing Communication Mix

Marketing Communication Mix

If you’re dead serious about marketing, communicating your organization’s brand positioning and delivering it to your consumers are the fundamentals of the marketing strategy.

[Read more…] about Marketing Communication Mix: Promote Effectively

Distinctive Competencies: Examples & Pros and Cons

By Walter White

Distinctive Competencies

Distinctive Competencies

Distinctive competencies are the combination of the best practices and technical skills that increase the competitiveness of an organization.

[Read more…] about Distinctive Competencies: Examples & Pros and Cons

Target Market Examples: What Are You Missing?

By Walter White

Target Market Examples

Target Market Examples

The target market is an essential part of your business.

[Read more…] about Target Market Examples: What Are You Missing?

Multi Brand Strategy: Examples & Pros and Cons

By Walter White

Multi-Brand Strategy

Multi Brand Strategy

Marketing of more than two competing and almost identical products, that belongs to a single organization and is filled under different and unrelated brands, is called multi-branding. [Read more…] about Multi Brand Strategy: Examples & Pros and Cons

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