Intensive distribution is when a business ignores market segmentation and decides to supply their product to every market available.

The idea of intensive distribution is that your product can be found anywhere where a person shops, so that the product will be available for as many customers as possible.

Mostly, the intensity distribution is essential where consumers have several brands to choose.

To put it differently, if your favorite brand isn’t available, you still have the option to choose another.

Furthermore, this strategy is more useful for products like the beverage, soda, and cigarettes where distribution is a key success factor. Because, particularly, these products are available everywhere. For instance, restaurants, hotels, grocery stores and supermarkets. [Read more…] about Intensive Distribution: Definition, Strategy & Examples

If you’re dead serious about marketing, communicating your organization’s brand positioning and delivering it to your consumers are the fundamentals of the marketing strategy.

[Read more…] about Marketing Communication Mix: Promote Effectively

The target market is an essential part of your business.

[Read more…] about Target Market Examples: What Are You Missing?

Marketing of more than two competing and almost identical products, that belongs to a single organization and is filled under different and unrelated brands, is called multi-branding. [Read more…] about Multi Brand Strategy: Examples & Pros and Cons